YOUR RESEARCH CAPITAL
Begins with recovered revenue.
Accelerates growth.
Expands capacity.
Funds discovery.
Advances research.
Changes lives.
Research sites do the work. Too much of what they earn is left unknown, unrecognized, unbilled or uncollected.
SiteRev combines dedicated revenue cycle specialists and a revenue management code system with proprietary, secure technology to recover earned revenue, capture all billable events, and accelerate collections.
The Reality
Research organizations have evolved.
Financial operations have not.
While managing increasingly complex studies, sponsor relationships, and financial obligations, sites still rely on disconnected systems, spreadsheets, email, and manual processes to track protocol changes and reconcile revenue. The result is delayed revenue and substantial leakage.
Research site growth slows.
Not because the work isn’t being done.
Because the integrated financial systems, services, and accessible contract rules sites need do not exist.
How it Works
Where operations and finance finally connect.
EARNED
Recognized
BILLED
Verified
RECONCILED
Connected
RECOVERED
Captured
One Trusted Source of Actionable Financial Truth
One trusted source of financial truth, delivered as a service.
At the core of SiteRev is Secure Financial Intelligence, the proprietary rules engine that parses, identifies and reconciles earned revenue by trial that has gone unrecognized, underbilled, or uncollected. Combined with dedicated revenue cycle specialists and proprietary and secure technology, SiteRev transforms sponsor obligations, operational activity, and financial workflows into one trusted source of actionable financial truth.
Dedicated revenue cycle specialists become an extension of your team, recover earned revenue, accelerate collections, and improve financial performance.
Proven Results
Designed to complement-not replace-the technology research organizations already use.
SiteRev integrates alongside existing systems, preserving established workflows while connecting patchy siloed financial and operational activity into a single source, actionable financial view.
Turning Value
Into Growth
When financial success replaces financial uncertainty, organizations gain the confidence to move faster, make informed business decisions, scale, and realize the full value of the work they’ve already earned.
Faster Funding
Accelerate trial payments and improve financial predictability by trial and Sponsor.
Operational Amplification
Gain visibility into what has been earned, billed, received, and what remains outstanding.
Capture Earned Revenue
Recover the full financial value of completed work.
The Breakthrough
Financial success creates more capacity.
Financial success is linked to industry expertise and experience. When research organizations partner with experts who deeply understand financial operations and research revenue cycle management, they gain insights and access to 10s of thousands of transaction histories, converting anecdotes into actionable financial evidence that cannot be refuted.
That belief is the foundation of SiteRev.
Combines sponsor obligations, financial and operational activities, and industry data, into one trusted source of actionable financial truth.
Revenue intelligence for research sites.
RevCheck combines SiteRev’s revenue expertise with data-driven financial intelligence to uncover leakage, surface exceptions and identify opportunities to recover and optimize research revenue.
Leaks happen. Visibility stops them.
The Team
Built by operators. Proven track record in building and operating research sites.
SiteRev brings together decades of experience in clinical research operations, healthcare technology, revenue cycle management, and enterprise software.
We’ve lived the problem, built the solution, and proven it in practice.
Leadership
Colleen Hoke
Co-Founder & CEO
Colleen Hoke
Co-Founder & CEO
Colleen Hoke is Co-Founder and CEO of SiteRev, where she leads the company’s vision to strengthen the financial operations of clinical research sites. A healthcare executive, investor, and operator with more than 25 years of leadership experience in the life sciences industry, she previously co-founded ObjectiveHealth, a research site network that was successfully acquired, and has scaled services and technology ventures across the healthcare ecosystem.
Don Lazas, MD
Co-Founder & CDO
Don Lazas, MD
Co-Founder & CDO
Dr. Don Lazas is a board-certified gastroenterologist with more than 35 years of clinical and industry experience. He has served as an investigator on more than 200 clinical trials and previously co-founded ObjectiveHealth, a research site network that was successfully acquired. Don is also the founder of NueCura Partners and has supported multiple healthcare ventures through successful exits.
Ashley Reckers
COO
Ashley Reckers
COO
Ashley Reckers is an operations leader with deep experience in clinical research site management and trial execution. She has led P&L strategy, network expansion, and site operations across independent research organizations. As COO of SiteRev, Ashley brings firsthand knowledge of the operational and financial challenges sites face and helps ensure the company’s solutions reflect how research sites actually work.
Kenny Pyatt
CTO
Kenny Pyatt
CTO
Kenny Pyatt is a technology executive with more than 25 years of leadership experience and deep expertise in healthcare and clinical trial technology. He specializes in building intelligent, scalable products that simplify complex operational challenges. As CTO of SiteRev, Kenny leads the development of the company’s AI-driven products and the automation infrastructure behind its financial operations platform.
Daniel Lavender
Finance Director
Daniel Lavender
Finance Director
Daniel Lavender is an operating finance leader with more than a decade of experience across healthcare and professional services. He has led finance functions through multiple mergers, acquisitions, and private equity transactions. As Finance Director at SiteRev, Daniel applies modern financial tools and AI-enabled processes to strengthen reporting, improve visibility, and help research organizations make faster, better-informed decisions.
Katie Hock
Director of Brand and Marketing
Katie Hock
Director of Brand and Marketing
Katie Hock is a brand and marketing strategist who specializes in translating complex healthcare and business ideas into clear, compelling narratives. She brings experience across brand strategy, positioning, communications, and creative direction. As Director of Brand & Marketing at SiteRev, Katie leads the company’s brand, messaging, content, and go-to-market initiatives, helping connect SiteRev’s mission and solutions to the clinical research community.
Colleen Hoke
Co-Founder & CEO
Colleen Hoke is Co-Founder and CEO of SiteRev, where she leads the company’s vision to strengthen the financial operations of clinical research sites. A healthcare executive, investor, and operator with more than 25 years of leadership experience in the life sciences industry, she previously co-founded ObjectiveHealth, a research site network that was successfully acquired, and has scaled services and technology ventures across the healthcare ecosystem.
Don Lazas, MD
Co-Founder & CDO
Dr. Don Lazas is a board-certified gastroenterologist with more than 35 years of clinical and industry experience. He has served as an investigator on more than 200 clinical trials and previously co-founded ObjectiveHealth, a research site network that was successfully acquired. Don is also the founder of NueCura Partners and has supported multiple healthcare ventures through successful exits.
Ashley Reckers
COO
Ashley Reckers is an operations leader with deep experience in clinical research site management and trial execution. She has led P&L strategy, network expansion, and site operations across independent research organizations. As COO of SiteRev, Ashley brings firsthand knowledge of the operational and financial challenges sites face and helps ensure the company’s solutions reflect how research sites actually work.
Kenny Pyatt
CTO
Kenny Pyatt is a technology executive with more than 25 years of leadership experience and deep expertise in healthcare and clinical trial technology. He specializes in building intelligent, scalable products that simplify complex operational challenges. As CTO of SiteRev, Kenny leads the development of the company’s AI-driven products and the automation infrastructure behind its financial operations platform.
Daniel Lavender
Finance Director
Daniel Lavender is an operating finance leader with more than a decade of experience across healthcare and professional services. He has led finance functions through multiple mergers, acquisitions, and private equity transactions. As Finance Director at SiteRev, Daniel applies modern financial tools and AI-enabled processes to strengthen reporting, improve visibility, and help research organizations make faster, better-informed decisions.
Katie Hock
Director of Brand and Marketing
Katie Hock is a brand and marketing strategist who specializes in translating complex healthcare and business ideas into clear, compelling narratives. She brings experience across brand strategy, positioning, communications, and creative direction. As Director of Brand & Marketing at SiteRev, Katie leads the company’s brand, messaging, content, and go-to-market initiatives, helping connect SiteRev’s mission and solutions to the clinical research community.
Advisors
Dr. Jeff Patton
Dr. Jeff Patton
Jeff Patton, MD, is an advisor to SiteRev and CEO and Board Member of OneOncology, where he leads the growth of an integrated network of community oncology practices serving the full cancer care continuum. A board-certified hematologist and oncologist, Dr. Patton practiced with Tennessee Oncology for 24 years, served as its CEO for a decade, and remains Chairman of its Board. He also serves on the Board and Executive Committee of the Community Oncology Alliance.
Rock Morphis
Rock Morphis
Rock Morphis is an advisor to SiteRev and Founder of 7Rock Ventures. He also serves as Chairman of Heritage Group’s Investment Committee, having co-founded the healthcare investment firm in 1986. Over more than 30 years, Rock has held executive roles across its portfolio companies, including Chairman and CEO of Heritage Health Systems and Surgical Health Corporation, both of which were acquired by public companies. He has also served on numerous business and civic boards and advised companies across the healthcare industry.
Rob Bellenfant
Rob Bellenfant
Rob Bellenfant is an advisor to SiteRev and Founder and Chief Strategy Officer of TechnologyAdvice, a global B2B media company he started in his college dorm room in 2006. Today, the company serves more than 1,000 of the world’s largest technology companies across 40+ digital media brands and has grown to more than 400 team members across eight countries.
Beyond TechnologyAdvice, Rob is an active investor in more than 200 technology companies and owns more than one million square feet of commercial real estate across seven states. He is also involved in a number of business, civic, and philanthropic initiatives throughout Nashville.
Dr. Jeff Patton
Jeff Patton, MD, is an advisor to SiteRev and CEO and Board Member of OneOncology, where he leads the growth of an integrated network of community oncology practices serving the full cancer care continuum. A board-certified hematologist and oncologist, Dr. Patton practiced with Tennessee Oncology for 24 years, served as its CEO for a decade, and remains Chairman of its Board. He also serves on the Board and Executive Committee of the Community Oncology Alliance.
Rock Morphis
Rock Morphis is an advisor to SiteRev and Founder of 7Rock Ventures. He also serves as Chairman of Heritage Group’s Investment Committee, having co-founded the healthcare investment firm in 1986. Over more than 30 years, Rock has held executive roles across its portfolio companies, including Chairman and CEO of Heritage Health Systems and Surgical Health Corporation, both of which were acquired by public companies. He has also served on numerous business and civic boards and advised companies across the healthcare industry.
Rob Bellenfant
Rob Bellenfant is an advisor to SiteRev and Founder and Chief Strategy Officer of TechnologyAdvice, a global B2B media company he started in his college dorm room in 2006. Today, the company serves more than 1,000 of the world’s largest technology companies across 40+ digital media brands and has grown to more than 400 team members across eight countries.
Beyond TechnologyAdvice, Rob is an active investor in more than 200 technology companies and owns more than one million square feet of commercial real estate across seven states. He is also involved in a number of business, civic, and philanthropic initiatives throughout Nashville.
Ready to realize your full value?
Let’s talk about what’s possible when financial success becomes your competitive operational advantage.
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